Tip of the Week

Tip of the Week Archive
Monday, June 28, 2004
Think Like A News Editor By understanding how editors and reporters think and work, you'll be able to tailor your press materials for maximum exposure. To get your company excellent news coverage, take the time to provide reporters and editors with timely, newsworthy information that is in a format they are familiar with, using the communication vehicle of their choice (mail, email, fax), and make sure it gets to the correct party.
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