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Tip of the Week

Tip of the Week Archive
Monday, October 17, 2005
Media Training

When participating in a television interview, never look at the camera. Always look at the reporter. Reporters should never ask yes or no questions, but if they do, be prepared to elaborate on your topic. Yes or no questions can be good for you or your client because they allow you to spin the story in the preferred direction through elaboration.

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