NEWS RELEASEࠠࠠࠠࠠࠠ࠼/span>ࠠࠠࠠࠠ࠼/span>
For Immediate Releaseࠠࠠࠠࠠࠠࠠ࠼/span>ࠠࠠࠠࠠ࠼/span>ࠠࠠ쯳pan>
Caffeinated breakfast bars and
cereal?쯳pan>Whatxt?
Encaffꬩkely to turn up in a variety of foods
(Durham, NC) 구y 16, 2007᮴ a little get up and go with your morning breakfast
bar? Some real snap in those corn flakes?͊It may be just a matter of time before these and other caffeinated
products hit your local grocer or convenience store!쯳pan>Dr. Robert Bohannon, the inventor of Buzz Donutsᮤ Buzzed
Bagelsਡs launched Encaff Products, a new company devoted to promoting the
use of his revolutionary caffeine additive. The product is already being tested
in some very unusual food items.쯳pan>Dr.
Bohannon developed the method to add caffeine to popular foods and says products
containing his microencapsulated caffeine will now be marketed under the Encaff
Products line.쯳pan>All foods containing the
caffeine additive will be labeled as containing Encaff༳pan
style="mso-spacerun: yes">쯳pan>
Dr. Bohannon is the molecular scientist who developed a way to
mask the normal bitterness of caffeine so that it can be used in food and
pastry products such as bagels and donuts and is now developing the next
generation caffeinated food products to hit the market under the Encaff
trademark.
ࠠࠠ쯳pan>
頣reating the Encaff brand, we will be assuring consumers of a consistency in the quality and quantity of the caffeine in any of the products,㡩d Dr. Bohannon.༯span>襮 customers see the Encaff name, they will know itനe real thing and what to expect when it comes to taste, or in this case, the LACK of taste!ﺰ>
Dr Bohannon thinks itવst a matter of time before caffeinated
pastries and other foods become a morning mainstay.쯳pan>He has already filed patent on the idea along with a method of
controlling the amount of caffeine contained in the food.쯳pan>With the Encaff brand, the number of food
products that can be caffeinated is virtually limitless.쯳pan>He is currently in discussions with several
companies looking at using Encaff in products ranging from chewing gum to
breakfast bars to Buzzed㭯othies.꼯span>Encaff Products has a survey on its website (www.encaff.com) where consumers can voice
their preferences for the next ff-edಯducts.
A typical cup of coffee contains 50 mg of caffeine. ﳰan>Encaff products will typically contain between
50 and 100 mg of caffeine, which is considered a safe, yet efficacious way to
get caffeine unlike other products being marketed, all without the bitter
taste.
ﭥ people get their caffeine buzz from soda, chocolate and other sources besides coffee,㯮tinues Dr. Bohannon.쯳pan>ff will allow consumers to get their caffeine buzz by simply eating a delicious food item.쯳pan>塬thy, tasty versions are already being developed.ﺰ>
About Dr. Robert Bohannon
Robert C. Bohannon is a scientist and entrepreneur with a wide
variety of developments to his credit, including the development of diagnostic
tests and vaccines.쯳pan>He holds a BA from
the University of Colorado at Boulder, in Molecular Biology and a PhD in Molecular
Virology from the Baylor College of Medicine.꼯span>
About Encaff Products, LLC
Encaff Products has learned how to make caffeine tasteless by
microencapsulating small particles of caffeine with an edible, tasteless
coating to create Encaff. Caffeine is a very bitter substance that is heavily
masked for use in soft drinks. The Encaff product allows one to add caffeine to
products without altering its taste or texture, which leads to new and exciting
new products like the Buzz䯮ut and Buzzed⡧el. For more information,
visit www.encaff.com.
Media contact:
Graham
Wilson
ﳰan>PRStreet
ﳰan>1-888-736-3787