NEWS RELEASE Contact: Melanie Daryani
June 27, 2007 PRStreet, Inc.
For Immediate Release (919) 467-5567
mdaryani@prstreet.com
(Cary,
NC) June 27, 2007 – PRStreet, Inc., a
full-service marketing and public relations agency, has added two more prestigious
awards to its list of achievements. The
firm has been awarded both a gold and silver Sir Walter Raleigh Award from the Raleigh Public Relations Society
(RPRS). The awards were presented at the RPRS annual awards banquet at the RBC
Center in Raleigh.
“Each
year we compete against firms from across North Carolina, but there is
something special about the work of PRStreet being recognized by the RPRS,”
said Graham H. Wilson founder and president of PRStreet, Inc. “To be recognized
by a group of our peers in the public relations industry is truly a privilege.”
PRStreet’s
gold award-winning entry in the Total Communications/Community Relations
Campaign was its 2006 campaign for Brown-Wynne Funeral Homes and the Dignity
Memorial Vietnam Wall. The entry, entitled “Dignity Memorial Vietnam Wall,
Veteran’s Day 2006,” was a community relations program designed to publicize
the three-quarter scale replica of the
Vietnam Veteran’s Memorial in Washington, DC which was brought to Raleigh over
Veteran’s Day weekend in 2006. The campaign included working with organizers
during the arrival of the Wall from Charlotte to be held at a time that would
generate media interest. The truck
carrying the Wall was escorted by more than 200 motorcyclists consisting of
veterans and law enforcement officials and was covered by are media outlets. PRStreet
also worked with the local print, television and radio coverage that identified
the Dignity Memorial Vietnam Wall in order to inform the public about the
arrival and display of the replica. The result was the most successful amount
of visitors to any city on the tour. Many of the 18,000 visitors may never have
the opportunity to visit the actual Vietnam Veterans Memorial in Washington, DC,
which made the large turnout even more important.
PRStreet’s
silver award-winning entry in the Publications category was its newly revamped
company newsletter, “STREETALK.” The
entry, entitled “Streetalk: News
from the Fast Lane,” highlighted the PRStreet newsletter which has recently
been updated in order to illustrate the work of the agency and to showcase the
unique approach it offers to clients through unique events and campaigns. Using
a creative theme, “News from the Fast Lane,” PRStreet is able to tie into the
over arching theme of the agency, “Marketing Strategies for the Fast Lane.” The
result is a newsletter that is more informative as well as entertaining.
The
Sir Walter Raleigh Awards are the oldest awards recognizing North Carolina’s
public relations industry. The RPRS was founded in 1959.
About PRStreet, Inc.
PRStreet, Inc. is
based in Cary, North Carolina and serves a variety of clients throughout the
United States. Founded in 1992,
PRStreet is a full-service public relations and marketing agency with a staff
of professionals who have experience in broadcasting, print journalism, event
planning, and public relations. Our specialties include retail and hospitality,
technology, sports marketing, real estate and development, and
community/non-profit work. For more information, visit www.prstreet.com.